It can be frustrating for customers when they try to search for a product on your online store but can’t find what they’re looking for.
Sadly, the default WordPress search feature is quite limited, frequently missing crucial product details that customers are searching for.
But with the right plugin, like SearchWP, you can enhance the search experience for your visitors and boost conversions and engagement on your online store.
In this article, we’ll show you how to search eCommerce product details in WordPress.
Why Include eCommerce Product Details in WordPress Search?
When you start an online store, you’d want to boost sales and help users to easily find your products.
By including product details like reviews, tags, comments, and attributes in the search process, you’ll improve the overall user experience. Users can quickly find the exact product they want, which reduces frustration and increases satisfaction.
A good search function also facilitates a seamless buying process. This improves conversion rates and increases revenue.
Besides that, a poor search experience is a common reason why users abandon a website. When searches fail, visitors are likely to leave. Adding product detail to search keeps visitors on your site for longer, reducing bounce rates.
Having a powerful search feature on your eCommerce store can also help with product discoverability, even if a customer doesn’t have an exact product in mind. Users might not be aware of all the products that you offer, and a detailed search experience helps them uncover these products.
That said, let’s look at how you can easily search eCommerce product details in WordPress.
Adding eCommerce Product Details to WordPress Search
The best way to include eCommerce product details in the search function is by using SearchWP. It is the best search plugin for WordPress that’s trusted by over 50,000 website owners.
SearchWP easily integrates with WooCommerce, Easy Digital Downloads, and BigCommerce.
It lets you include product reviews, order history, product custom fields, comments, SKUs, taxonomies, and more to improve search on your online store.
To get started, you can visit the SearchWP website and sign up for a new account.
After that, you’ll need to do is download the SearchWP plugin.
Simply head to your account area and switch to the ‘Downloads’ tab. From here, you can click the Download SearchWP button and save the plugin file to your computer.
Next, you can install and activate the SearchWP plugin on your site. If you need help, then please this guide on how to install the WordPress plugin.
Once the plugin is active, SearchWP will show a welcome screen and setup wizard in your WordPress dashboard. Go ahead and click the ‘Start Onboarding Wizard’ button and follow the onscreen instructions.
Next, you will need to go to SearchWP » Extensions from the WordPress dashboard and install the eCommerce integration.
For example, let’s say you want to include product details on your WooCommerce or Easy Digital Downloads store. Simply navigate to the respective extension or use the search bar at the top to look for the eCommerce extension and then click the ‘Install’ button.
Edit Search Engine Settings to Include Product Details
Now that you’ve enabled the eCommerce extension in SearchWP, the next step is to configure the search engine settings.
You can simply go to the SearchWP » Algorithm page from your WordPress dashboard and click the ‘Sources & Settings’ button.
Next, a popup will open with the default sources that SearchWP will use.
Go ahead and select Product as a source and click the ‘Done’ button.
After that, you’ll need to scroll down to the Product section in the search engine settings and select the attributes you want to search.
SearchWP will use title, content, slug, and excerpt of your products by default. To include more product details, simply click the ‘Add/Remove Attributes’ button.
Next, you can enter and any custom field that you want to include in the search process, like product SKUs, documents, versions, and more.
You’ll also need to do the same for Taxonomies. Simply click the dropdown menu and choose whether you’d like to include product types, categories, tags, and more.
After selecting product attributes, don’t forget to click the ‘Done’ button.
SearchWP will now include product details you selected as attributes during the search process. You can also use the slider to adjust the relevance weight. The further right the slider, the more weight that particular Attribute will be given in the search algorithm.
Next, you can scroll back to the top and click the ‘Save’ button.
Once that’s done, you will also need to click the ‘Rebuild Index’ button.
You can now visit your site and try searching different product details.
For example, we tried searching for a product category to see if the right products appear. As you can see, the results found the right products.
What’s Next…
Now that you know how to include product details in WordPress search, here are some additional resources that will help you improve the search experience even more:
- How To Add WooCommerce Product Search To The Header
- How to Fix WooCommerce Product Search Not Working
- How to Search in Category in WooCommerce
- How To Add Custom WooCommerce Search Widgets
- How to Set Up WordPress Search Settings for Best Results
We hope this article helped you learn how to search eCommerce product details in WordPress. You may also want to see our guide on how to include shortcode results in WordPress search and how to show related content in WordPress.
Ready to create a better and more personalized WordPress search experience? Get started with SearchWP today!
